Wiivv to expand Dr. Scholl’s brand business with custom 3D Printed insoles
Wiivv will collaborate with Dr. Scholl; a collaboration that consists in developing the 112-year old brand’s business into custom 3D printed insoles. The foot care specialist will bring a touch of personalization to its products using Wiivv Fit Technology.
Customization on demand will be available via a smartphone app that consumers will use. They will be able to get a Dr. Scholl’s Custom 3D printed insole mapped from 400 points on their feet. No information has been given regarding the 3D printing technology used to manufacture the insoles.
“Dr. Scholl‘s understands the importance of customization for a growing number of consumers. This new offering enables us to make inserts to the exact specifications of our customers‘feet, with just the right support in just the right places,” said Claudia F. Metcalf, U.S. Marketing Director, Dr. Scholl’s. “
Wiivv has made progress since its launch, three years ago, in the TechCrunch Hardware Battlefield competition held at the Consumer Electronics Show (CES), (not to mention its Kickstarter campaign). The company has even managed to improve the working conditions of workers in the healthcare sector and other industries.
As far as the two partners are concerned, it makes no doubt that this is beginning of a long-term collaboration since we already know they share the same passion for technologies and progress. Indeed, Wiivv and Dr. School met for the first time at CES and today they chose this exhibition to announce their partnership.
Dr. Scholl’s Custom 3D Inserts are available today in three-quarter and full-length models for $99. Customers start by downloading the Dr. Scholl’s Custom 3D Inserts app from the Apple or Google Play Store, or by visiting drscholls.com/3Dinserts, then capturing their feet with photos on their phone. Custom 3D Inserts ship for free, arrive within 14 days, and feature a 30-day money-back guarantee.
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