Levi’s gives a new look to its brand by testing 3D printing technology
Levi’s® Head of Global Product Innovation, Paul Dillinger went to Autodesk Pier 9 Workshop at San Diego to experiment the creation of the denim jacket’s digital renderings and obtain the “shell” of what it could look like.
If the project enables the brand to convert the real essence of a pair of Levi’s into digital collateral, the aim behind this is to reduce both material and manufacturing costs.
Notice is to be made that the whole jacket has not been 3D printed but the use of this technology has a big part in the production process. Details on the “printed” denim are only impressions.
“Everything that we recognize from this garment is captured in a topography scan,” explains Paul. He even adds, “it challenges us, and our design team, to think about design differently, and to think about design strategies to accommodate an uncertain future.
For further information about 3D Printing, follow us on our social networks and subscribe to our newsletter!