“One Size” does not fit all – This believe makes Gilette, the famous brand of razors to consider a new concept to personalize the shaving experience of men. The company therefore launches Razor Maker™: powered by Gillette®, a platform that takes advantage of Formlabs’ SLA printing technology to offer a series of customizable 3D-printed handles.
“Earlier this year we introduced a range of new razor products and declared that ‘one size’ does not fit all men when it comes to razors. The Razor Maker™ pilot furthers our commitment to place power in the hands of consumers and literally have them custom-make their razors exactly the way they want them – tailored to their grooming preference, budget, look, color and style”, said Pankaj Bhalla, Director, Gillette & Venus North America.
Combining advanced manufacturing with consumers’ needs of customization
Gilette will make available to US consumers a limited quantity of customized 3D printed razor handles. The manufacturing is made at Gilette’s Boston HQ.
Once they have chosen from a range of 48 complex designs, consumers will select the handle and personalize again by choosing from seven color options (black, white, red, blue, green, grey and chrome) and by adding text to the design. Handles can accommodate either Gillette’s MACH3 or Fusion5 ProGlide razor cartridges.
Guys designing custom handles with Razor Maker™ can expect to receive their fully personalized orders in 2-3 weeks. Handles are priced starting at $19 for a partially 3D-printed handle with a black rubberized grip, and $25 for a fully 3D-printed handle. Chrome handles will be $39 and $45, respectively. Each handle will come with one razor cartridge, and customers can choose to order four additional cartridges for $15. A specific website has been created for this offer.
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