Fashion Designer Anifa Mvuemba, imagined a virtual fashion show for our post-pandemic world.
She released the latest collection of her brand Hanifa on Instagram live last Friday.
During the show, the digital models sashayed down the runway with the designer’s outfits draped on headless, three-dimensional bodies.
The Pink Label Congo collection featured pants and dresses in vibrant colours and was described as the future of runway fashion by spectators.
Using 3D models is a natural next step for Mvuemba, who told Teen Vogue, “designing content using 3D models and now an entire collection has been a complete game changer for me.” And making the launch entirely digital has only been positive for the brand, as the designer revealed, “My decision to keep going could impact our customers for the better in ways I never imagined. That’s when I knew it was time.”
Instagram is also the great leveler when it comes to fashion, as Mvuemba explained, “We know that some people may never experience a fashion week or Hanifa showcase, so we wanted to show up for our audience where they show up for us on a daily basis. That’s when Instagram became the obvious choice.”
Congo is the leading producer of cobalt (60% of the world’s production). Cobalt is a chemical element used in producing smartphones, tablets and electric vehicles. With her designs, the artist’s goal is to celebrate the beauty of Congo, while drawing attention to the issues faced by people in the country such as illegal mining.
“I am so intentional about everything I do with this collection,” she said. “If you’re African then you know about African seamstresses and how detail is so important and the color is so important and prints are so important. I really just wanted to use that in this collection, just to give tribute to African seamstresses,” Mvuemba said during the launch on her Instagram page on Friday.
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