There are a dozen reasons that draw interest on this newcomer in the blossoming market of 3D printed shoes: the price (only 95$), the transparency policy on the sneakers’ production as well as the seem-to-be undisputable argument of quality.

Oliver Cabell makes simple shoes that stand out from the crowd thanks to the use of 3D Printing in their production process and recycled plastic bottles: a combination of sustainable production methods with old-school techniques.

With no fashion and retail experience, the genius behind this startup is Scott Gabrielson, a 30-year-old guy that moved to England three years ago to start a business. The whole team has now relocated to the U.S. where they join forces to help the company move forward.

The launch of several products

After a year of development, Oliver Cabell has geared up the release of a series of products specifically designed for premium leather sneakers, including a shoe whitener, a product created to revive white leather sneakers.

Following the launch of the GAT sneakers, the footwear brand launches the Phoenix, a 3D printed sneaker made out of recycled water bottles.

The truth is over 300 million tons of plastic are produced per year. However, only around 9-10 percent of it is ever recycled. Oliver Cabell aims to overcome this challenge by reusing indissoluble plastic to stop this pollution of the environment.

In the same vein, other companies that have been able to combat this problem include Belgian Tridea and UK-based Filamentive that collaborated for the production of a 3D Printer Filament Made From PET Plastic Bottles.

The Phoenix

Let’s go back to this brilliant idea: the shoes will be coming in black and white variants and feature a 3D printed part (the one above the midsole) produced using 7 recycled plastic bottles. Interestingly, the company first washed the bottles and shred them into small flakes.

Once the flakes were melted and cooled down, they have been pressed through a die to form a sort of filament, “long strands of yarn”. That yarn was used in the 3D printer to produce the Phoenix upper.

Other features of the sneakers include a microfiber tongue, a lightweight injection molded EVA outsole, and antibacterial lining to kill odor.

Combined, the properties create a lightweight, machine-washable shoe intended for everyday use.

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