Nadav Goshen will spearhead the new company as its CEO, while former Ultimaker CEO Jürgen von Hollen has decided to leave the business after assisting with the integration and transition plans for the new company over the coming months.
Announcements in the AM industry often sound like twists worthy of a movie. In May 2022, when MakerBot and Ultimaker announced a business combination agreement, many had guessed the various names the new company would take once the merger will be completed.
The completion is now official and both companies unveil the new brand under which they will operate: UltiMaker. It may not look like a big change for Ultimaker but the capital letter “M” is here to remind that the new brand is formed by the combination of “Ulti” as seen in the first part of the name “Ultimaker” and “Maker” as seen in the first part of the name “MakerBot”.
The new brand will combine both companies’ products platform under one roof. UltiMaker will continue to offer a wide range of solutions to customers, with well-established brands such as the MakerBot METHOD®, MakerBot SKETCH®, and MakerBot Replicator® 3D printers, and MakerBot CloudPrint™ as well as the Ultimaker 2+ Connect, Ultimaker S3, Ultimaker S5, and Ultimaker S5 Pro Bundle. In addition, the open communities, Ultimaker Cura and MakerBot Thingiverse® will continue to be managed by the new company.
Major changes at the strategic level
Like any new company that is trying to position itself on the market, UltiMaker will need more financial resources to achieve its business objectives in terms of product development and R&D projects and further expand its presence across the Americas, EMEA, and Asia-Pacific markets.
However, unlike the initial announcement that highlighted the fact that Nadav Goshen and Jürgen von Hollen will remain CEO of each entity, the completion of the merger confirms Goshen will spearhead the new company as its CEO, while former Ultimaker CEO Jürgen von Hollen has decided to leave the business after assisting with the integration and transition plans for the new company over the coming months.
“As we begin the next chapter together as UltiMaker, we will continue to focus on developing 3D printing innovations to advance the availability of accessible and easy-to-use 3D printing solutions,” said Nadav Goshen, CEO of UltiMaker. “By combining our teams and technical expertise, we can work towards developing and delivering a comprehensive portfolio of products to support professional, educational, and light-industrial applications.”
“With the completion of the merger behind us, we can now focus on integrating the two businesses further and begin creating significant value for customers with leading 3D printing solutions,” said Jürgen von Hollen. “During the next few months, I look forward to helping the teams get started and take maximum advantage of the newly afforded opportunities.”
The completion of the merger allows UltiMaker to work towards consolidating both organizations and product lines. Combining both companies’ product portfolios will allow UltiMaker to offer a wide range of products for different applications to customers across the globe. Additionally, the new company plans to amplify R&D efforts to develop new products for education and professional customers, with new hardware and software innovations on the close horizon, a press release reads.
The new company will continue to operate in New York and The Netherlands.
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