Aetrex Worldwide, Inc. (“Aetrex”), a company that specializes in foot scanning technology, orthotics and comfort and wellness footwear, launches Albert 3DFit, a sleek and modern 3D foot scanner created to revolutionize the retail industry by making 3D fit technology available to stores of all sizes.
Since the inception of Aetrex’s foot scanning technology in 2002, the company has placed over 10,000 scanners globally, averaging a total of 2.5 million scans per year and 40 million scans total. To build on this momentum, Aetrex will also be launching their new mobile app for at-home foot sizing and footwear recommendations later this year.
The new scanner can calculate customers’ 3D foot measurements in less than 10 seconds with accuracy up to 1 millimeter. It features Aetrex’s FitGenius™ AI platform, which matches customers’ unique foot profiles with their ideal footwear styles and sizes to provide personalized footwear recommendations that can be accessed across a retailer’s digital shopping platforms after leaving the store.
“Recent studies have shown that 25% of consumers would like to experience a fit technology when shopping for footwear. Albert 3DFit helps retailers of all sizes address this need,” said Kumar Rajan, Vice President of Technology at Aetrex. “Having the industry’s largest technology development team, we were able to use our vast experiences, coupled with our ability to engineer our own hardware and software, to develop an innovative 3DFit experience that’s affordable for all interested retailers.”
Albert 3DFit can guide customers through the scanning process manually by using a tablet, or touch-free with voice activation technology. The software uses artificial intelligence to match footwear data by brand and style to each unique foot’s profile providing sizing recommendations in seconds, resulting in personalized shoe recommendations to help customers make informed buying decisions. After leaving the store, users can leverage the software’s FitGenius feature to view and shop footwear styles that work best for their unique feet, whether shopping on a personal computer or phone, making online shopping a seamless experience.
“The FitGenuis technology plug-in allows retailers to easily integrate the shoe recommendation software into their website or across their email blasts and social media. Each shoe is assigned a FitGenius score so customers can ensure the right fit on the first try when buying online, reducing their returns,” said Larry Schwartz, CEO at Aetrex.
The Albert 3DFit scanner also provides retailers with important data that they can use to optimize key areas of their business, such as marketing, store performance, and product planning and development. Retailers can then use the collected data to develop targeted digital marketing messages to customers based on their unique foot profiles to create an uptick in engagement and conversation rates. With units launching in stores this Fall, the Albert 3DFit scanner is available now for retailers to purchase at $1,995 (1638€) or $55.42/month (45,50€ per month).
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