Neutrogena to produce a customized 3D printed sheet mask

Neutrogena is going to unveil a personalized 3D printed sheet mask at the Consumer Electronics Showcase (CES), the first tech event of the year that will be held in Las Vegas.

Named Neutrogena MaskiD™, the skincare product is still patent-pending and according to the company, it will be as unique as the woman who will use it. Indeed, the acknowledged skincare brand has produced a mask that can be used based on user data that are recorded on the Neutrogena Skin 360™ system. This tool creates the virtual equivalent of a knowledgeable dermatologist and analyzes the skin’s needs, making a recommendation for what ingredients will be most beneficial and where.

You still wonder when 3D printing comes into play? Well, all components are 3D printed onto a tailor-made mask that will be put on specific zones of the woman’s face.

In order to enable personalization, the user has to take a picture of her head using a smartphone 3D camera.

The multi-dimensional map of her face combined with the measurements of various parts of her face (nose, eyes, lips, etc.) will enable to draw a shape that best fits her face.

And yet, Neutrogena is not the first skincare brand to provide the market with a 3D printed mask. Last year, AmorePacific, another giant of the world of cosmetics launched Tailored Mask”, a 3D printed customized facial mask produced using 3D printing and Internet of Things.

As far as Neutrogena MaskiD™ is concerned, it will be commercialized in the US in Q3 of this year. However, those who are interested can already join the waiting list by signing up at  Neutrogena.com/MaskiD.

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Kety S.

Corporate communication and content marketing specialist at 3D Adept, Kety has a great interest in technological innovations, precisely for the scope of 3D printing on different sectors of activity. In order to take advantage of it, a wide range of innovations still have to be discovered about the technologies that shape the world of tomorrow.

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