Millennials want to design directly from photos, hence the 3D Room designer

Marxent’s®, a 3D product visualization platform and content management system, announced the availability of 3D Room Designer with Photo to Floorplan™ to social media teams supporting DIY and furniture retailers.

Knowing the addiction of millennials for pictures, Marxent adapts its offering to this target by enabling retailers to provide them with another customer experience. By using 3D Room Designer with Photo to Floorplan, they would sell whole rooms and would increase basket size by up to 50%. There is an iPad-based version for in-store design services which can be paired with Virtual Reality, and a self-service WebGL version for e-commerce.

Starting with a photo — this is how 20- and 30-somethings want to shop and how they want to design,” said Beck Besecker, Marxent’s CEO and Co-Founder. “Instagram, Pinterest, and Houzz know that millennials are acting on inspirational photos discovered through unbranded searches (like “blue sofa” or “modern lamp”). Our data shows that they also want to use interactive photos to plan an entire room or kitchen remodel.”

3D Room Designer sessions which start with an interactive inspirational image convert at a 31% greater rate than sessions that rely on retailer product catalogs alone. When it comes to millennials, retailers are leaving money on the table by omitting design from the path to purchase.

“E-commerce giants are all investing in photo-based inspiration and visual search because that’s how Millennials start shopping,” said Besecker. “In a natural evolution, it’s now possible for retailers to embrace the visual discovery process within their own e-commerce ecosystems — bringing inspiration and the design process together into a single application.”

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(3DA)

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