It’s been almost a year since EnvisionTec joined Desktop Metal (DM)’s portfolio of companies. EnvisionTec benefitted from DM’s large market capabilities and got to explore new DLP 3D printing applications with material producers’ partners and Adaptive3D, another company in DM’s portfolio.
With the goal of writing a new chapter with industrial customers interested in leveraging industrial polymers AM, DM rebrands EnvisionTec as ETEC.
The new brand’s logo is an overhead representation of DLP’s iconic build tray, in which resin is transformed by a digital light projector into anything customers might imagine. It’s paired with an updated look and feel that is structured, smooth, bold, and durable, as well as a new go-to-market strategy, DM notes.
“Desktop Metal’s integration strategy is to focus on customers and their application needs first, so we can craft the most personalized and compelling business case for them to adopt Additive Manufacturing 2.0 technologies for volume production,” said Ric Fulop, Desktop Metal Founder and CEO. “Our launch of ETEC and Desktop Health allows us to speak more directly to specific customers with focused needs and serve them better. ETEC offers incredibly powerful 3D printers paired with exclusive materials that are already driving a new wave of consumer and industrial innovation.”
ETEC now offers one of the broadest portfolios of photopolymer 3D printing materials, including Elastic Tough Rubber 90 (ETR 90), the highest tear strength elastomer on the market. ETR can already be found in products on store shelves, including power tool adapters and recoil pads, with additional applications for Adaptive3D’s broader library of elastomers across consumer and industrial applications such as shoe midsoles, seat cushions, and more.
While the ETEC brand remains rooted in the original EnvisionTEC name, we might see either name referenced in certain documents.
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