Artem Ltd, special effects company, just created realistic miniature houses and shells for its ‘Crab World’ TV campaign using Stratasys multi-material and multi-color 3D printing technology.
Zoopla, the advert intended for UK property website is shot on a beach in Costa Rica. It presents hermit crabs “moving into” shells topped with miniature houses.
The use of 3D printing
The mission of Simon Tayler, Owner, Creative Director and Designer at Artem Ltd., was to create small models, as realistic as possible.
“From the beginning, I knew this was a job for 3D printing. It would have been impossible to achieve the level of realism required with conventional, hand model-making,” he explains.
With Stratasys’ 3D printing technology, Simon and his team were sure to not having traditional design constraints. So, they produced more than 20 model houses with different shapes and sizes for the top of the shells.
“With 3D printing, we could work with minute details like individual tiles or roof or brick texture that was only 30mm across without losing any element of realism,” says Tayler. “Thanks to the capabilities of the Stratasys Connex3 3D Printer and respective materials, each house was 3D printed in an impressive 16-micron resolution for incredible accuracy.“
Furthermore, one month was given to the team to realize these model houses and they were 3D printed in a week with the machines working around-the-clock to ensure the realization of the advert.
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