Additive Talks: How to make the most of Generative Design & Topology Optimization in Product Development? Key differences & unique benefits of each method.

We recently sat down with Erin Komi from Etteplan and Josefine Lissner from Hyperganic Group to discuss the design strategies that could be explored in a product development process.

Unlike other Additive Talks sessions where we focus on a specific user from a vertical industry, and the challenges professionals from that industry could face, this session is dedicated to all design engineers who are looking to create a product using an additive manufacturing process.

The truth is, the concept of “Design for Additive Manufacturing” (DfAM) has emerged so fast that it seems to be on everybody’s lips.  It encompasses so many design strategies that Erin Komi and Josefine Lissner decided to illustrate in the first part of this virtual conversation.

Throughout the conversation, we also discussed why there is some sort of confusion between topology optimization and generative design and why certain CAD Vendors decided to first rebrand and sell topology optimization as generative design – when the generative design process took off within certain organizations.

Other points discussed during the conversation include:

  • Where and when it makes sense to use Generative Design and Topology Optimization;
  • The “human element” that influences every design;
  • The influence of materials and the manufacturing process chosen
  • Free LPBF cost estimation tools such as

The panel has been reinforced by a number of questions from the audience that were keen to learn how these technological advancements could be applied in their respective professional environment.

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Corporate communication and marketing expert by training at 3D Adept, Kety is currently leading the publication’s editorial and content activities. She has a unique gift for knowing how to grab an audience's attention on insights that matter – in this case, everything related to additive manufacturing. She believes that a wide range of innovations still have to be discovered about the technologies that shape the world of tomorrow and she has made it her objective at 3D ADEPT Media.