Redefine Meat™ completes a $6 million seed round to develop a meat 3D Printer whose release is expected for 2020.
CPT Capital, Israel-based Hanaco Ventures, Germany’s poultry company The PHW Group, and Israeli angel investors led the funding round.
Several questions raise concern in the meat industry: questions regarding its sustainability, its ability to meet food requirements and obviously its compassion for animals. Founded in 2018, Redefine Meat’s challenge is to address these topics by offering alternative meat products. With the help of 3D Printing, the company is creating a productive and flexible supply chain that would be more sustainable than current animal factory farming and meat processing.
“Redefine Meat is a great fit with our portfolio of companies that are working to replace animals in the food supply chain.” said Costa Yiannoulis, the CPT Capital Investment Director and new director of the Redefine Meat Board. “We are excited to partner with a company that leverages decades of digital printing experience to offer a fresh look at the way that meat will be produced. From very early on, it was clear that their unique approach has tremendous merits and has already produced some of the highest quality alternative meat products that we have ever encountered.”
Redefine Meat’s concept reminded us of the Australian Chefs from MLA who explained that a third of each animal is used as a low value hamburger garnish. By printing in 3D, value is added to it while increasing sales opportunities for farmers. Moreover, for vegetarians, MLA & ByFlow 3D Printed “bio-synthesized” materials, and non-organic created in a Petri dish from peptide chains.
Redefine Meat’s 3D Meat Printer
The company is working on a patent-pending semi-industrial 3D digital printing platform – Its goal is to develop fastest 3D printers, a 3D meat modeling system and plant-based food formulations. The solution delivers a new category of complex matrix “meat” that is also cost effective and scalable.
So far, the concept looks interesting and definitely takes into account Vegetarians’ tireless fight to protect animal life while raising concerns or scepticism about health conditions of those who would eat this 3D Printed meat:
- Is this 3D printed meat really good for health?
- Does it provide all the nutrients (such as proteins) the body needs?
To these questions, the company promises to offer 3D-printed alt-meat products that are indistinguishable from animal meat, but are 100% plant-based, delicious and dramatically more sustainable and affordable.
Redefine Meat is also talking about the possibility to design the characteristics of their meat to cater for seasonality, changing demands and consumers preferences with “printed meat” that is 100% predictable and replicable.
“Our goal is not just to develop a new food product, but to introduce a new technology for developing, producing and scaling alt-meat products. We have already successfully printed great products for multiple foodie events, and over the coming 12 months, we will take the technology to the next level where we expect to make a huge impact on the meat market and the future of our planet. We’re delighted to have secured this investment, and to be working with high-quality investors, who share our vision and can support Redefine Meat on its path to become an industry leader,” concluded Eshchar Ben-Shitrit, Co-Founder and CEO at Redefine Meat.
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