It has taken 4 years to CGTrader to reach 1.5 million users. With over 680 000 3D models available in a wide range of industries, the 3D model marketplace is currently experiencing a growth that is not common in its area of activity.
How is this sector of activity perceived?
3D models are used in video, animation, IT, software, design, marketing, advertising, media, architecture, education and even manufacturing.
Over time, the industry has witnessed the emergence of various marketplaces alongside with a decrease in price of 3D models. Some of them can even be downloadable for free by users.
How do marketplaces therefore succeed in making profit?
Industries that did not use 3D models before, increasingly take advantage of 3D models to cut development time and save on valuable resources. They therefore call for the services of 3D models marketplaces.
With the sharing economy principle, the latter group provides industries 3D models or designers that can create 3D models that best meet their needs. On CGTrader, 3D artists, design studios, and other professionals and businesses share and sell their models. Part of the services of Cult3D for instance, consists in helping companies to find the designer that can best reproduce their demand.
Furthermore, according to CGTrader, with the decrease in price, filmmakers, early adopters of 3D technology, can now create full length animated movies for $20,000 to $100,000. Speaking about CGTrader’s marketplace, designers mainly come from Russia, Ukraine, Turkey, U.S., India and China.
Technologies such as spatial computing, Augmented Reality, Virtual Reality and WebGL are spearheading the change. “There is a growing trend of 3D expanding beyond traditional sectors like filmmaking, video games and architecture into whole new fields,” notes CEO Lasaite. Surgeon training in virtual reality or training AI visual recognition systems in 3D simulations are just a few new uses. In the e-commerce sector, online shops are providing 360-degree views of their products and have started using 3D models. In the augmented reality space, mobile AR apps, including those created by Snapchat and Facebook among others, are becoming more popular and increasingly use 3D models. The potential is endless, according to Lasaite.
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