Download the Sep/Oct 2024 edition of 3D ADEPT Mag
Are you familiar with the “job to be done” theory? This theory of innovation is based on the economic principle that people buy products and services to get “jobs” done, i.e., to help them accomplish tasks, achieve goals and objectives, resolve and avoid problems, and to make progress in their lives.
This means that when we purchase a product (understand “solution”), we’re essentially “hiring” it to perform a specific task. If it does the job well, we’re likely to choose it again the next time we face the same task. But if it fails to meet our expectations, we “fire” it and search for a better option. Interestingly, this theory can be applied to everything.
While this theory of innovation may be obvious to apply by AM technologies’ providers, we’ve tried to understand what it may look like for AM users. For the military field for example, a sector where it has always been difficult to discuss the use of AM applications – for obvious reasons, one realizes that most companies in this field have limited the use of AM to one or two applications – mostly spare parts.
In this edition of 3D ADEPT Mag, the stories of Pratt & Whitney as well as Airbus Helicopters reveal how they have found other “jobs to be done” to leverage the technological advantages AM can bring to the military field.
These stories as well as other dossiers all aim to help you answer one single question: What jobs do you need AM to do?
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