A group that will serve as much an incubator as a community will shape the future of skin care personalization

Unveiled for the first time at CES 2019, Neutrogena® 3D Printed Sheet Mask is paving the way to an era of customized consumer products produced using bioprinting techniques.

 For the skincare brand, the development of the MaskiD™ is quite challenging as it requires the input of its end-users. As a reminder, personalization with the Neutrogena MaskiD™ happens in three ways:

  • First, with the shape of the mask itself. Using a smartphone 3D camera, the user simply snaps a selfie to create a precise, multi-dimensional map of her face and the exact measurements and shape of her nose, space between the eyes, lips, and other unique physical characteristics.
  • Next, personalized data from the Neutrogena Skin 360™ system creates the virtual equivalent of a knowledgeable dermatologist and analyzes the skin’s needs, making a recommendation for what ingredients will be most beneficial and where.
  • Finally, using a proprietary 3D printing process, high-efficacy ingredients are printed onto the custom-fit hydrogel mask on the exact zones of the mask where they will deliver the greatest benefit for that individual.

Now that the development goes into beta test, Neutrogena will call for anyone interested in taking part in the project to join a Facebook group — specifically the “A Look Behind the Bar” Facebook group. Participants who will join the group could sign up for the test. Every week for six weeks, 100 passcodes will be given out to members who register on a first-come, first-served basis.

Those who will take part in the test, will try the pre-release product, and will share their feedback with Neutrogena experts.

“Skin care is ever-evolving and Neutrogena is leading the charge to educate consumers about the next generation of skin health, which is personalization,” said Logan McGill, marketing director of Neutrogena Skin Tech & Acne Innovation. “With just one scan,” McGill added, “Neutrogena Skin360 analyzes over 2,000 facial attributes and with that information can identify the user’s personalized needs through Neutrogena MaskiD.”

The tech processes more than 100,000 “skin pixels” to analyze the skin’s needs, and then recommends the ingredients will be most beneficial and where they should apply across six facial zones — forehead, eye orbital, nose, cheeks, chin and nasolabial folds.

The skin care brand reveals that the MaskiD™ integrates purified hyaluronic acid to support hydrated skin, vitamin B3 that enhances discoloration or spots, feverfew for antioxidants that battle redness, neoglucosamine for exfoliation and reduction of fine lines and blackberry complex to smooth wrinkles.

Sources: Yahoo. Remember, you can post job opportunities in the AM Industry on 3D ADEPT Media free of charge or look for a job via our job board. Make sure to follow us on our social networks and subscribe to our weekly newsletter : Facebook, Twitter, LinkedIn & Instagram ! If you want to be featured in the next issue of our digital magazine or if you hear a story that needs to be heard, make sure to send it to contact@3dadept.com