Ever since they have decided to merge their business, Ultimaker and MakerBot have been working on their new positioning on the market. Last year saw the unveiling of their new brand name UltiMaker and today, the new brand further reveals its identity – which lays emphasis on a new product architecture.
Needless to say that the new brand builds on the combined strengths of both companies’ legacies, ensuring existing and future customers are fully supported.
Under the UltiMaker brand, the S and Method series 3D printers will support manufacturing, product development and other professional applications. The S series on the other hand, a very popular professional 3D printer, will continue to offer the widest variety of materials on the market, making it flexible for a multitude of uses, while the Method series will focus on more specific manufacturing applications that can benefit from access to a heated chamber, specialty high thermoplastics materials, and a high level of dimensional accuracy.
Meanwhile, the MakerBot brand will remain operational as a sub-brand within the education sector, with the MakerBot Sketch series targeted at K-12 learning. The launch of the Sketch Large last year strengthened MakerBot’s offerings for educators and students, with a comprehensive education ecosystem that they can utilize. The new brand architecture is designed to ensure that customers can easily find the products and applications which are most suitable for their needs, a press release reads.
“Our new brand reflects the combined strength of the two companies that brought us here. By bringing together the best of both worlds, we are better equipped to deliver on our vision and continue to lead the 3D printing industry and empower more innovators to bring their ideas to life,” says Nadav Goshen, UltiMaker CEO. “Over the last few months, a lot of careful thought has gone into this exciting opportunity to decide on the direction of our brand’s future. Our customers remain at the core of our decisions, and we’re excited to unveil the result of UltiMaker’s brand journey.”
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