Following a year that saw physical events turned into digital events, Mesago Messe Frankfurt, the organizer of Formnext, has announced a hybrid concept for the 2021 edition of its flagship event.
The physical event is set to take place in Frankfurt on 16 – 19 November 2021. As health and safety remain a priority, the organizer is making plans on the basis of a health concept that at minimum, meets the corresponding legal requirements.
Needless to say that the event will be adapted to reflect the latest developments in the pandemic. The team at Mesago also expects a positive trend based on the testing and vaccination efforts being made across the world, which should enable more people to undertake business trips as the year progresses.
After the all-digital Formnext Connect 2020, Sascha F. Wenzler, Vice President of Formnext at Mesago Messe Frankfurt GmbH reports that “the feedback [they]’ve received from exhibitors, attendees, and the exhibitor advisory board has made it clear that a genuine in-person event is essential to this industry. Everyone is longing to visit some real booths and have some face-to-face conversations.” “Digital elements can definitely complement Formnext, but they’ll never replace the real thing,” Wenzler continues. “Like in years past, Formnext 2021 is scheduled to take place at the state-of-the-art facilities on the western premises of Messe Frankfurt.”
That being said, for those who will not be able to make it to the in-person event, Mesago will hold the Formnext Digital Days, two weeks later (30 November – 1 December 2021).
Flexible planning
Last but not least, Formnext’s exhibitors are given as much flexibility as possible this year. Mesago confirms adjusted deadlines as well as adjusted general terms and conditions. An early-bird discount is currently available until April 16th, and if necessary, exhibitors have until end of June to cancel their bookings free of charge.
In light of the current situation, the organizing team is also offering modified, turnkey booth concepts that make planning an entire trade-fair appearance a simple affair without any major additional effort.
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