Reconnecting to your purpose.
Have you ever felt like working in Additive Manufacturing comes with a monumental mission? The stakes seem huge for developers of Additive Manufacturing solutions: saving the planet, improving healthcare, restoring aerospace’s image, enabling personalized production at lower costs—the list goes on. Yet, AM is just one technology in a broader toolbox of manufacturing solutions.
This sense of a “monumental” mission has a domino effect, pushing AM companies to seek major funding to fulfill their vision. That’s why, when an AM company goes bankrupt, it doesn’t just feel like the loss of a business—it feels like a setback for an entire industry.
The trade press has played a role in elevating AM’s sense of grandiosity, but it also has the power to reshape the conversation. AM companies must rethink how they communicate with vertical industries and future users. Because, at the end of the day, purpose does not have to be grandiose — or move worlds. It should be meaningful. It should be rooted in service.
This guiding principle shaped this first issue of the year—and will continue to shape our coverage throughout 2025.
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