In most cases, the purchase of a 3D printer, other AM equipment or new materials is often the result of a work that starts with a solid marketing strategy. While these strategies vary from one company to another, it’s sometimes interesting to discover the ones that are specifically created in-house to engage clients and partners.
Braskem3D is one of these tools that raises our attention this morning. Designed and inspired by BRASKEM, a producer of polyolefins and biopolymers for industrial markets, and developed in collaboration with Xenon arc, a technology-enabled services provider of technical sales, support, technology, and distribution solutions, Braskem3D is a data-driven marketing and sales platform focused on enhancing the way the company engages online.
The platform aims to support the demand for Braskem’s line of sustainable products. Braskem offers solutions across 3D printing technologies such as Fused Filament Fabrication (FFF), Selective Laser Sintering (SLS), and High-Speed Pellet Extrusion.
Leveraging Xenon arc’s directibility™ solution, Braskem is able to pair its dedicated team of thermoplastic experts with a sophisticated e-commerce platform to maximize the use of data and technology to drive alignment and brand loyalty across strategic and small to medium-sized business (SMB) customer segments, a press release said.
“Directibility™ was engineered for client convenience and sustainability,” said Jason Vagnozzi, Braskem Commercial Director of Additive Manufacturing. “All our inventory, logistics, analytics, and client communication systems are integrated into one fully integrated and professionally supported online e-commerce platform. From product discovery through purchase and post-sale support we can deliver a better overall experience for our SMB clients.”
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