On Dubai’s Jumeirah beach stands a unique Dior installation composed of two circular modules. The concept stores were created in collaboration with 3D printing company WASP.
At first glance, visitors will see two boutiques covered with Dior’s signature Cannage motif. Inside, Maria Grazia Chiuri‘s designs are displayed along with Dior Maison offerings adorned with the brand’s “Toile De Jouy” pattern. The rest of the space is decorated with white beach chairs and other neutral-toned furniture.
Inside, creations celebrating the gentle life – notably from the Dioriviera women’s collection designed by Maria Grazia Chiuri – are revealed by turn in acidic hues. Iconic bags, such as the Dior Book Tote and the Dior Caro, mingle with the latest additions to the Dior 2022 cruise line, such as the Lady Dior in the horizontal East-West format and the Lady Dior Wicker baskets. Also on display are Dior Maison essentials including deckchairs, parasols, cushions and bottles adorned with toile de Jouy. The emblematic design also features on the lounge chairs facing this audacious showcase that carries the promise of a dreamy interlude, a press release notes.
True to its mission of creating 3D printed eco-housing from natural materials, the 3D printing company combines clay, sand and raw fibers to 3D print the concept stores. The boundaries of its savoir-faire have been challenged in this project as it designed a habitable structure in proportions never seen before.
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