The beauty of engineering, in my opinion, is this ability to leverage your knowledge and expertise beyond your core business…Just like we saw automotive manufacturer Ford use its AM expertise in the construction industry, we are now seeing BRABUS, a German luxury engineering brand focused on high-performance vehicles, work on a series of exclusive watch products with Panerai. The luxury watchmaker announced last year a collaboration with IperionX to leverage titanium as part of its production.
As part of this partnership, BRABUS and Panerai aims to highlight how luxury brands incorporate Additive Manufacturing into their production processes.
The watch features a 47 mm case that was 3D printed using Laser Beam Powder Bed Fusion (PBF-LB). It was made from eTitanio, a 100% recycled titanium powder derived from pre-consumer titanium alloy scrap (probably a material from IperionX?). The PBF-LB process ensures a lighter structure, with the watch case weighing just 23.6 g – 30% lighter than a standard titanium case.
“When we speak about partnership, it’s not just about a logo, it extends to the highest levels and smallest details. We offer each other complementary skill sets and synergies in terms of products, sales and key markets. The ideas, materials and technologies of our brands will be a vehicle for developing concepts that are both disruptive and spectacular. All of these elements will come together to create results and added value to the benefit of our clients, in terms of service, retail concepts and calibers,” said Panerai CEO, Jean-Marc Pontroué.
The skeleton feature is also enhanced by the addition of the letter S in the name itself, which stands for skeletonized. Black Ops Edition (PAM01240) is the product of 3 years of development, which resulted in features like a patented polarized date display, allowing a view of the date indication only through the opening at 3 o’clock, without covering the mechanics of the skeletonized movement. The 47mm watch features a unidirectional rotating bezel for the calculation of the immersion time, GMT function, AM/PM indicator and three-day power reserve whose sapphire crystal disk indicator is filled in Super-LumiNova™.
Brabus CEO, Constantin Buschmann, added, “When put side by side, the similarities in regard to design language and overall character of the Panerai Submersible and the Brabus Marine line of dayboats are obvious and striking. Both are made to be functional and stylish tools for life in the marine environment and therefore this combination just makes sense.”
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