To pay homage to the iconic Air Max 95, footwear brand Nike revamped the iconic shoes with 3D printing.
The Air Max 95000 is the first shoe born from Nike’s Project Nectar, a specially formulated printing process that delivers durability and traction on the outsole as well as a bold embellishment on the 3D-printed upper.
The Air Max 95000 reflects Nike’s leading position at the forefront of sneaker culture, recalling the brand’s four-decade history of Nike Air styles while providing a glimpse into the future possibilities of computational design and printable footwear — where creative exploration meets personalization, fueling both coveted distinction and athletic performance.
A collaboration with Zellerfeld
The silhouette builds on the futuristic form of the first-of-its-kind Air Max 1000, developed with Zellerfeld using the company’s new multicolor-ready Gen3 printers, by stacking the same 3D-printed chassis with a “Big Bubble” Max Air unit in the heel and a smaller Max Air unit in the forefoot to provide a consistently soft, smooth and just-springy-enough feeling underfoot.
“Zellerfeld was founded to reimagine how footwear is created and experienced,” says Cornelius Schmitt, CEO, Zellerfeld. “What began as a profound idea to give creators more freedom has grown into something much bigger. Today, the brand we all grew up admiring is using our platform to design faster, test ideas instantly, experiment without limits and bring entirely new silhouettes to life. Nike has always defined the future of footwear, and Zellerfeld’s technology is helping unlock new possibilities in design.”
This distinct application of Nike Air serves as an ode to the Air Max 95, 30 years after its introduction as the foremost Air innovation of its time. The silhouette also nods to the future of Air, a limitless innovation platform whose fluid, expressive technology spans across the entire brand, from performance apparel and footwear to ultramodern streetwear silhouettes.
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