HP’s 3D Technology will revolutionize the footwear market

HP will launch the FitStation platform to propose individual shoe and insole recommendations and 3D printed insoles.

The FitStation Platform

HP’s 3D technology incorporates 3D scanning as well as dynamic gait analysis.

With its new hardware and software platform, HP captures 3D scans. The 3D scanning enables to measure the customer’s foot length, width and volumetric data in order to determine the shoes that best fit him.

After analysing the measurements, a digital profile of each foot is created and leads thereafter to appropriate individual off-the-shelf shoe.

Other services include insoles’ recommendations and 3D printed insoles manufactured by HP Multi Jet Fusion printing technology.

“FitStation is a truly disruptive platform that will improves people’s lives and change the way people purchase footwear and shoe insoles,” said Louis Kim, Global Head of Immersive Computing, Personal Systems, HP Inc. “We are reinventing the footwear shopping experience, bringing a level of customization and personalization never before seen. We are stitching HP’s capabilities in 3D scanning and 3D printing to bring this Blended Reality vision to life and are working with leading partners within the footwear industry to develop this revolutionary platform.”

Leaders of the footwear market such as Superfeet and Steitz Secura have already given their consent to use FitStation. For Steitz Secura CEO Michael Huth, “the concept of customized safety shoes is a true world innovation and will be the benchmark for the future.”

The supply chain, a huge beneficiary

This innovation will disrupt the traditional supply chain. Indeed, retailers could sell products they do not need to keep in inventory on the one hand; on the other hand, they could predict fewer product returns.

Companies like eSUN and RESA in China preceded the technology giant on this market. However, they all aim at bringing their particular touch in the way the world design and manufactures with 3D technologies.

 

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(3DA)

3D Adept is a communication company dedicated to 3D Technology. Our media company aims at providing the latest trends and analysis in the 3D printing industry. 3D Adept Media includes an online media www.3dadept.com , available in English & French and a bimestrial magazine, 3D Adept Mag, also available in English & French. Through these communication tools, we enable companies specialized in 3D Technologies & companies that manufacture their products using 3D technologies to communicate about their activities and products, therefore to reach a target audience.

2 Responses

  1. January 31, 2018

    […] the launch of the FitStation platform in September 2017, HP aims at offering individual shoe and insole recommendations and 3D printed […]

  2. May 24, 2018

    […] printed footwear, HP is one of the first brands that will come to the reader’s mind. Through its FitStation platform, HP collaborated with several companies to deliver tailor-made solutions in the footwear industry. […]

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