Strategic partnership for FUTURECRAFT 4D will continue
Digital 3D Manufacturing company, Carbon has appointed Eric Liedtke, adidas’ Executive Board Member – Global Brands to its Board of Directors. As part of this partnership, both stakeholders are committed to continuously pushing boundaries and innovating across all aspects of the production process.
adidas and Carbon announced their strategic partnership in April 2017, a partnership that enabled the footwear brand to leave its mark in the 3D printing industry. The 3D printed shoes manufactured using Carbon’s proprietary Digital Light Synthesis technology would return in the upcoming months. Such a manufacturing leads to the creation of new materials, software and design tools, and machines.
Why Eric Liedtke?
Eric Liedtke has been with adidas for more than 15 years, holding various senior management positions in product marketing and brand communications. He was appointed CMO of Global Brands and has been a member of the Executive Board at Adidas AG overseeing the adidas and Reebok brands since March 2014.
“Further, this month’s launch of FUTURECRAFT 4D is a testament to the deep and dynamic partnership between adidas and Carbon, and illustrates the power of true digital 3D Manufacturing at scale and the infinite possibilities ahead”, said Dr. Joseph DeSimone, Carbon’s CEO and Co-founder.
“I am excited and honored to join the Carbon Board, and look forward to contributing to the company’s vision to fundamentally change how the world designs, engineers, makes and delivers customized products at scale,” said Eric Liedtke, Executive Board Member – Global Brands at adidas. “The unparalleled work we’ve done together to make FUTURECRAFT 4D a reality is a proven example of the vital role digital 3D Manufacturing can play in opening up endless opportunities and creativity in the future.”
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