2018 has started out to be promising for Grohe, specialist of sanitary fittings. In its plans for this year, the company will expand the production of fittings to the 3D printing process and to implement first test prints in a pilot project.
GROHE’s strategy in the field of digitalization
As part of its 2018 strategy, Grohe intends to further develop its strengths in the field of digitalization. An insight will be given today at the summit meeting of world market leaders in Schwäbisch Hall, Germany.
This strategy is the implementation of an approach that was thoughtfully planned in 2017.
With its intelligent water control system, the company introduced new standards for the smart home of the future. Indeed, the system allows early detection and prevention of water damage.
Furthermore, new products, new product categories and a strong demand on the market continued to help the brand grow last year. Accordingly, GROHE has invested heavily in its production sites. In September, GROHE commissioned its expanded electroplating facility at the Lahr plant in Germany, where it increased its capacity to chrome plates plastic components such as showerheads by up to 70 per cent. In Thailand, GROHE opened a new zinc manufacturing facility in November one of the most sustainable plant of its kind in Southeast Asia, creating 800 new jobs. Supported by its strategic partner, the Japanese corporation LIXIL, of which GROHE has been part since 2014, GROHE expanded worldwide; sales increased in 2017 for the seventh year in a row.
These revelations announce promising expectations for the integration of 3D printing in the services of the specialist of sanitary fittings.
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