Vicenzaoro September 2026 sees yet further growth. The Italian Exhibition Group trade show, restyled by the new Hall 2, closes with a 4% increase in total visitor numbers compared with the September 2025 edition and a 9% rise in international attendance compared with last year.
Confirming the event’s growing international standing, the largest numbers of international visitors came from the United Kingdom, Germany, China, India and Romania. These were followed by: Switzerland, Spain, Denmark, Colombia and Belgium.
The countries showing the greatest increase were South Korea, Singapore, Kuwait, South Africa, Finland, Norway, Denmark, Indonesia, Cyprus and Saudi Arabia.
The number of countries attending the show also continues to grow: 136 foreign countries with a 4% increase compared with last September; Europe up by 9%, the same percentage increase as for non-European countries, which rose to 91. There was also a slight 2% increase in visitors from the United States.
VICENZAORO, an international market reference point with maeci and the italian trade agency
In the year of its tenth anniversary, IEG is keeping the promise it made to the jewellery business community and local area with the new infrastructure at Vicenza Expo Centre heralding a further chapter in its history.
«This growth confirms the work carried out during the transitional editions when construction of the new Hall 2 was underway. Since September ’24, attendance figures from abroad have risen steadily, and now, boosted by T.Gold, they are up by 12% despite an increasingly complex and uncertain international context. Vicenzaoro is driving the most dynamic markets thanks to its collaboration with the Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency. A selection process that not only focuses on quantity, but also on a thorough understanding of the exhibiting companies and their target markets», commented Matteo Farsura, head of IEG’s Jewellery & Fashion division.
The buyer incoming programme organised with MAECI and the Italian Trade Agency for this edition brought 700 hosted international buyers to Vicenza, alongside a further 210 Italian buyers, making a record total of 910 trade visitors. A significant boost achieved through the establishment of around 70 Italian Trade Agency offices worldwide under the leadership of President Matteo Zoppas.
With 1,300 exhibitors, strategic business for the supply chain
With a layout tailored to contemporary business needs due to the opening of the new Hall 2, and through its Boutique Show format, Vicenzaoro amasses the entire supply chain under one roof: from T.Gold’s technologies to the finished product with 1,300 exhibiting brands, thereby strengthening its role as an international business platform.
Faced with uncertain times, Vicenzaoro responds with an offer that is able to attract the market, showcase innovation and anticipate the trends set to shape the sector in the coming years.
National and international partners
VO’s strategic partners are the Ministry of Foreign Affairs and International Cooperation (MAECI) and the Italian Trade Agency for attracting buyers from key markets.
International partners include CIBJO – World Jewellery Confederation, GJEPC India – Gem and Jewellery Export Promotion Council, HKJJA – Hong Kong Jewellery & Jade Manufacturers Association, Francéclat.
National partners: Confindustria Federorafi, Confcommercio Federpreziosi, Confartigianato Orafi, CNA Orafi, Club degli Orafi Italia, Confimi Industria Gold and Silver Category, Assogemme, Assocoral, AFEMO – Association of Jewellery Machinery Manufacturers and Exporters. Institutional representatives: the Region of Sicily and the Region of Campania.
IEG’s Jewellery Agenda continues with the JGTD – Jewellery, Gems and Technology in Dubai from 27th to 29th October. In Italy, the jewellery industry will gather in the production districts for the Valenza Gem Forum on 22nd October, and at the Italian Jewellery Summit in Arezzo on 3rd December. Vicenzaoro and T.Gold will be back from 15th to 19th January 2027. VO Vintage will take place from 15th to 18th January.
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